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  • Homescreen
  • Interface
  • Interface_2
Brand Identity, Design, Development, User Experience, Web
About This Project

GenConnect is a US-based online learning platform and media company that connects users to leading experts on topics like feminism, health, food & drink, and politics. Drawing content from events like the Aspen Ideas Festival, Food & Wine events, and SXSW I helped optimize video content originally designed in long-form YouTube consumption for re-use on Social Media to grow the brand’s social audience. I contributed wireframes and basic front-end work in WordPress to update their website at the time, and developed new branding during a period of brand transition.