Underdog Studio
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Underdog Studio

Brand Identity, Design, Development, Illustration, Infographic, Logo, Print, Typography, User Experience, Web
About This Project

Underdog Studio is a Toronto-based agency with a diverse client roster that included Molson, Dodge Ram, and Kubota Canada. Underdog was my first real exposure to the thrills and challenges of working at a thriving, contemporarily run agency that utilized a project management system to organize projects. I could speak to the reams of collateral we produced here, but overall this experience improved my time-management skills, and deeply impressed upon me my part in the role of ensuring client success. Efficient, team-oriented, and sales-aware, but I was still able to form an intimate design relationship with clients and their brand. I still look at Kubota tractors like family.